Three ways we help your people think in pictures

Research shows that humans are wired to think and communicate visually. People can ideate, iterate, and innovate better when working visually.

Graphic recording is much more than graphic design or illustration. While drawing skill, composition and visual fluency are required, graphic recorders and graphic facilitators are not simply artists in meetings.

During a brainstorm or strategy session, a skilled graphic recorder will synthesize all of the group’s contributions into a coherent visual while revealing connections between ideas that might otherwise have gone unnoticed. This promotes creative thinking, collaboration and deeper engagement by capturing everyone’s contributions and creating a literal collective vision.

A meeting facilitator will help moderate discussions, keep the agenda on track and, ideally, provide the spark to drive productive conversation. But some meetings need more than a pen and notepad. Working with a graphic facilitator to produce visual notes helps to keep the team on track, inspire attendees, and memorialize discussions. A graphic facilitator might employ pre-populated templates like mind-maps or customer journeys to guide a discussion and ensure that crucial topics are addressed.

Unlike many other professional services and consultants, there is no formal educational training or certifications for graphic recording. Our visual strategists and graphic facilitators undergo rigorous training over several months. Our creative development and client services teams ensure that every job is appropriately scoped and that your practitioner will be well prepared and versed in your company’s unique needs.

Graphic recording should always be tailored to the specific event and its unique objectives, which can vary considerably. ImageThink visual strategists can provide graphic recording in any environment, from large scale, high-visibility conferences, to internal brainstorming and strategy sessions, to the most confidential patient advocacy sessions.

ImageThink visual strategists will work with you during the planning phases of your agenda. They will offer expert guidance on how best to integrate their visuals into your meeting in a way that supports your meeting objectives, rather than serving as a distraction. Our services also come with a full complement of pre and post event support to ensure you get the value you’re paying for.

At ImageThink, we recognize that our clients’ conversations and intellectual property is their most valuable asset. Most sessions are highly confidential and often pertain to business strategies or trade secrets. For your protection, we are willing to sign an NDA.

Following your engagement, ImageThink will provide you with your physical ImageBoards on site, as well as digitized versions of your illustrated notes. Your notes can be displayed and shared internally or externally, and serve to help our clients think through next steps for the project. There are many ways we recommend leveraging visual assets after working with a graphic recorder.

At ImageThink, we price our strategic meeting facilitation, graphic recording, and in-studio visual services according to the nature of your engagement – whether it’s an internal meeting or public conference, for example – and how much support you need. Staffing, time, and materials are all factors in our rate card. Get in touch to discuss how we can help bring your biggest ideas to the surface and we’ll provide you with a custom quote.