Marginalized Populations in the Pharmaceutical Space
Zebra Strategies, a research services company, was created as an answer to marketing and advertising deficiencies. By engaging perspectives of differing cultures, ethnicities, and socioeconomic backgrounds they help clients discover solutions using qualitative and quantitative research design, focus group moderating, and recruiting—with a focus on difficult-to-reach populations and targets. Zebra Strategy consultants are a mix of classically trained market researchers, strategists from advertising agencies, and academic researchers—resulting in a holistic portrait of marketing issues with actionable solutions.
ImageThink and Zebra Strategies partnered together to visualize research and insights on the experience of women of color living with chronic conditions. This visual asset would be displayed during a conference at a women’s oncology vendor fair.
Picturing Patient Inequity and Impact
Visualizing insights in the pharmaceutical space inspires connections and promotes deeper interest and discussion. ImageThink Visual Strategists expertly illustrated the patient journey map of Black and Hispanic women living with chronic conditions, from the first signs and symptoms through to ongoing treatment and care.
Showing Empathy and Advancing Research
The research and ImageThink’s strategic visual were displayed and distributed at a Women’s Oncology Vendor Fair. Visualizing important research makes insights digestible and impactful. Illustrating the patient inequity experience humanizes research groups and allows pharmaceutical companies to see where they can meet the needs of underserved groups and recognize the necessity for further research.
